Daylife cover exampleI read today in John Blossom’s ContentBlogger about Daylife, provider of content-development and -management applications that allow a publisher to create instant content portals — see “Life With Daylife: On-Demand Feature Content Development Grows Up.”

Blossom says Daylife permits a publisher to quickly put together content, marketing, and advertising resources from both internal and external sources. He believes this kind of toolset can allow publishers to duplicate the Huffington Post‘s successful integration of marketing elements and editorial content.

Daylife describes its management interface as simple and intuitive, designed for non-technical editorial personnel for point-and-click interaction.

It seems to me that the Daylife model offers a useful option for news organizations that are struggling to find a new and workable business model. Blossom says,

[A] service like Daylife cannot replace all of the editorial value of a traditional newsroom and more robust editorial content development platforms, but when it can provide most of the robust functionality that people expect from an online publication today along with access to deep and high-quality content, it’s time for publishers to think more actively about how they can use tools such as Daylife to enable their content to succeed in any number of topic-specific “instant portals” and other efficiently managed content presences far more actively.

AB — 21 July 2009

Advertisements