Kodak’s Evocative ‘Turn Around’ Ad From the 1960s

I was happy to find a YouTube version of this Kodak ad from about 1963. I’m not sure why a 12-year-old would understand how it feels to watch your children grow up, but I remember I used to cry watching this ad.

I would have to say this is good advertising — makes a strong emotional connection with the viewer and an excellent tie-in to the product. Until today, I hadn’t seen this ad for over 40 years, but I still remembered that it was for Kodak.

Interestingly, the ad is two minutes long. I understand that the song “Turn Around” is by songwriter Malvina Reynolds.

AB — 7 April 2010

5 thoughts on “Kodak’s Evocative ‘Turn Around’ Ad From the 1960s

  1. I was 10 or 11 when the commercial first aired, and it made me cry then, too (and still does). It’s one of handful of songs I can’t sing because I’m choked up. I think, for me, it was at least in part because my dad and I were very close and I was able to see the content of the ad from a father’s perspective. It’s always been one of my all-time favorite songs. It makes me think of my dad, who died 30 years ago.

    There are several posts of it on YouTube. This one (at 2:27) is the entire ad, https://www.youtube.com/watch?v=Oy3z2qfyF0A.

    There’s a comment on one of the YouTube posts from a Bruce Taylor, who writes (in part), “My dad produced this commercial when he was at J. Walter Thompson in the 1960’s …. The guitarist is Tony Mottola. The singer is one of the Ames brothers, and if memory serves, it is Ed. My dad used these performers frequently, and the track was recorded in New York.” (It was, of course, Ed Ames.)

    Someone else said the photography was by (Dr.) Irving Bennett Ellis, who, it turns out was the father of Judy, the girl in all the photos. See (OMG! get out your tissues!!) http://judyglickmanlauder.com/dads-work/00sdtsjybg61jxvy19jyfxyd8qfydb.

  2. You’re most welcome. If you’re interested,there are also videos on YouTube (not necessarily live) of Malvina Reynolds singing it (as well as other people’s versions). I learned years ago that she’d written the song but I hadn’t heard hers until today.

  3. Mario Piperni

    Why do I recall another version of a Kodak commercial with this song? It showed video of a baby crawling into another room where she’s now a young ballerina pirouetting into yet another room where she’s now a college student and then finally into another room where she’s a mother. I can’t find this commercial anywhere. It played in either the 60s or 70s I believe.

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