Kodak’s Evocative ‘Turn Around’ Ad From the 1960s

I was happy to find a YouTube version of this Kodak ad from about 1963. I’m not sure why a 12-year-old would understand how it feels to watch your children grow up, but I remember I used to cry watching this ad.

I would have to say this is good advertising — makes a strong emotional connection with the viewer and an excellent tie-in to the product. Until today, I hadn’t seen this ad for over 40 years, but I still remembered that it was for Kodak.

Interestingly, the ad is two minutes long. I understand that the song “Turn Around” is by songwriter Malvina Reynolds.

AB — 7 April 2010

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