The Coming Energy Internet

Over at ThomasNet Green & Clean, I’ve posted “Is an ‘Energy Internet’ Emerging?” I’ve included some insights from networking pioneer Bob Metcalfe, also Thomas L. Friedman and Jeremy Rifkin, as well as my own thinking about the increasingly networked energy grid.

In an email conversation, Metcalfe acknowledged to me that “energy can be viewed as a thermodynamics problem or a government policy problem,” but he thinks that ultimately  “it’s best instead to view energy as a networking problem.”

In a presentation, he gives a bit of history:

“While building Internet 1.0, the Arpanet,” during the 1970s, Metcalfe says in his presentation, “I remember this clearly, we did not say that our goal was YouTube.” And yet, “video is most of what the Internet now carries.”

So, he asks,

What will be energy’s YouTubes?

AB — 5 June 2011

George Douvris Video Interviews About Terence McKenna

I just wanted to preserve and share links to a series of video interviews with my high school friend George Douvris, publisher of Links by George. As I understand it, these interviews were conducted in Hawaii recently. George is discussing his experiences with Terence McKenna.

First segment (scroll to the bottom for this video): http://www.kickstarter.com/projects/1862402066/the-brotherhood-of-the-screaming-abyss/posts/78893

Second segment: http://www.kickstarter.com/projects/1862402066/the-brotherhood-of-the-screaming-abyss/posts/78918

Third segment: http://www.kickstarter.com/projects/1862402066/the-brotherhood-of-the-screaming-abyss/posts/78919

AB — 23 May 2011

SEO Angst: The Secret of Search Engine Optimization

Many who manage web sites invest great effort and expense in search engine optimization (SEO), the practice of optimizing the content and format of a site and its pages so as to attract the most search engine traffic.

SEO is important to online businesses, because qualified web traffic can translate into eyeballs (if a site sells advertising) or sales (if it’s an e-commerce site) or potential clients (if the site is run by, say, a consulting firm).

I’ve been around the practice of SEO for about 15 years (before it was even called SEO), and I’ve come to believe in a central truth about it:

If you want search engine traffic, the first thing you have to do is deserve it.

This means providing honest, substantive content.

This also means offering well-executed services and a customer experience that serves the visitor well.

This concept is approximately equivalent to customer-centeredness in marketing or user-centered design in software development. A business has to make a profit, try to grow, strive for market share — but business success in the long term is hard to come by without a strong customer focus, or user focus in the case of web traffic.

By all means, optimize your site for search engine traffic, but be aware that few businesses make it for very long by tricking Google.

Do what you can to direct web traffic to your site, but make sure you deserve it.

AB — 5 May 2011

Undo: One of the Greatest Innovations in Computing

The Undo function — a life-saver.

From “Behavioral issues in the use of interactive systems,” Lance A. Miller and John C. Thomas, International Journal of Man-Machine Studies, Sept. 1977:

A more complex situation, however, occurs … when a user wishes to “undo” the effects of some number of prior commands — as, for example, when a user inadvertently deletes all personal files. Recovery from such situations is handled by most systems by providing “back-up” copies of (all) users’ files, from which a user can get restored the personal files as they were some days previous. While this is perhaps acceptable for catastrophic errors, it would be quite useful to permit users to “take back” at least the immediately preceding command (by issuing some special “undo” command).

Now if they would only invent an Undo button for one’s personal life.

AB — 15 April 2011

Chart shows how much radiation you would absorb from various sources

This chart from XKCD shows the ionizing radiation you might absorb from various sources according to the standard sievert (Sv) measurement unit.

The interesting thing about this chart is it allows you to compare radiation absorption of a wide range of activities from the smallest risk, sleeping next to another person (tiny risk); to something greater but not really that bad in the end, such as being 50 km away from the Fukushima site in Japan; to something catastrophic, like being next to the Chernobyl reactor core after its explosion and meltdown. The chart helps you to understand where a fatal radiation dose stands within that great range.

XKCD gives a disclaimer that the chart probably contains mistakes and warns that “if you’re basing radiation safety procedures on an internet PNG image and things go wrong, you have no one to blame but yourself.”

The following image is linked from the original — click on it to inspect the original at full size.

XKCD's radiation does chart

 

AB — 19 March 2011

El vaquero y el río congelado

by Al Bredenberg

Paramos allí en la orilla del río, yo y la vaca, Grateful. Confundido, yo estaba mirando en alrededor, buscando el lugar de dar a beber la vaca sedienta, pero no pude ver el lugar. El problema: ¡El río estaba cubierto por una capa gruesa del hielo!

De repente, la vaca empezó a actuar nerviosa y de abordar al río. “¡No, Grateful!” dije a ella, pero ella no prestó atención, y ¡comenzó a pisar al río congelado! Con un creciendo sentido de pánico, yo pisé también al hielo para tratar de desviarla de la peligrosa situación. “¡Ay-ay-ay!” pensé. “¿Qué va pasar si se quebranta el hielo?”

Traté de empujar la vaca hacía la orilla, pero una vaca es un animal bien grande, y ella no se desvió, y lo que era más, comenzó a caminar adelante en el hielo.

“¡Grateful, párate!” grité, y en ese momento ¡la vaca empezó a correr! En un pánico total, empecé a perseguirla, gritando.

Pero, ¿cómo llegué a estar en esa situación, corriendo atrás de una vaca grande por un río congelado en el invierno? Voy a explicar, y también voy a recordar una lección que aprendí acerca de las capacidades de los animales.

A la edad de 24 años, me mudé al estado de Vermont, Estados Unidos, para vivir con unos amigos en su granja en el campo al lado de un río hermoso. Durante los días, ayudaba a ellos en su negocio de ebanista. Muy de mañana y por la noche, cuidamos a los quehaceres, incluso alimentar y ordeñar la vaca Grateful, que nos proveyó con mucha leche rica.

Grateful era una vaca de mayor edad que mis amigos han adquirido de un lechero del área. Ella recibió su nombre “Grateful” (inglés, “agradecida”) porque ella tenía solamente tres tetas y por eso proveyera menos leche. Pero a pesar de eso, ¡no la han matado por carne!

Desafortunadamente, el agua de la casa dejó de funcionar durante el invierno por causa del frío intenso. Pues decidimos de dar a beber a la vaca en el río a unos cien metros de distancia del establo. Dejamos una hacha en la orilla para excavar un hoyo en el hielo cada noche para exponer el agua por la vaca sedienta.

Pero, durante unas semanas, yo acepté la asignación de cuidar a la vaca durante la mañana, y otra persona la daba a beber en las noches.

La noche en que ocurrió el incidente que mencioné anteriormente, todos mis compañeros estaban trabajando tarde, pues se cayó a mí de cuidar a Grateful.

Pero, cuando llegamos al río, descubrí que mis compañeros habían movido el lugar para dar a beber. Yo busqué todo alrededor, pero no pude ver el hoyo en el hielo ni el hacha para cortar el hielo.

Entonces, ¡esta vaca loca estaba caminando en el hielo, determinada para seguir adelante, sin prestar atención al ser humano persiguiéndola, gritando!

Bueno, con gran temor, continué corriendo atrás de Grateful por uno o dos minutos, impotente de hacer nada, esperando que el hielo grueso pudiera sostener la vaca pesada.

Pero sorprendentemente, después de unos minutos, Grateful empezó a minorarse, y entonces ella regresó a la orilla en una manera muy calma, y me esperó. ¡Aparentemente, después de todo, no estuviéramos pasando por una estampida!

Resollando, calmándome, yo miré alrededor, y en ese lugar más adelante al lado del río, vi varios montones de estiércol de vaca, un hoyo en el río, y el hacha apoyándose en un árbol.

En ese momento comprendí de que durante las semanas pasadas, mis compañeros, sin informarme, habían cambiado el lugar por dar a beber la vaca. Este lugar estaba más adelante en la orilla. Pero, llegué a entender que la vaca recordó perfectamente el lugar correcto y simplemente había tratado de llegar allí a pesar de la tontedad de su ayudante humano.

Yo grabé el hacha, y comencé a cortar la capa fina de hielo en el hoyo para permitir de beber la pobrecita vaca sedienta.

Pero, al la misma vez, ocurrió a mí una realización y lección: ¡Muchas veces, los animales son más inteligentes que pensemos!

AB — 18 enero 2011

New SEO Strategy: Turn Your Customers Into Enemies

Most marketers would say that good strategy requires you to treat your customers well — turn them into raving fans and they will recommend you to friends and family. In the online world, good reviews and links from grateful customers will contribute to good search-engine optimization (SEO), that much-sought collection of factors that results in high rankings in search engines.

But according to a Nov. 26, 2010, article by David Segal in the New York Times, one online entrepreneur has turned conventional wisdom on its head. His solution: Generate good SEO by creating enemies instead of fans. Enraged customers that you have ripped off and abused will fill Internet consumer web sites with negative reviews that will actually increase your ranking in Google searches. (See “A Bully Finds a Pulpit on the Web” for the full astonishing story.)

I would hate to contribute to the success of the retailer profiled in Segal’s article, so I’m not going to name him or his site. This SEO contrarian runs an e-commerce business selling designer eyeglasses. Segal interviewed one of his customers who says that when she complained and tried to get her money back after paying for fake designer frames, she received threats of sexual violence, phony legal documents, harassing phone calls, and a threatening email with a photo of the building where she lives and an “I am watching you” message.

Evidently, though, the marketer in question uses this kind of customer abuse as an SEO strategy. When he received many complaints on one consumer site, he posted this message in response:

Hello, My name is ********* with *********.com I just wanted to let you know that the more replies you people post the more business and the more hits and sales I get. My goal is NEGATIVE advertisement Its a new proven to work strategy when you post all kinds of negative it always turns positive. I never had the amount of traffic I have now since my 1st complaint. I am in heaven.. Thanks so very much for your continued effort. I really appreciate it.

This retailers’s create-enemies strategy is carefully crafted. It has to be, or he would lose his credit card merchant accounts. Segal, who interviewed the retailer, relates:

The only real limit on his antics is imposed by Visa and MasterCard. If too many customers successfully dispute charges in a given month, he can be tossed out of their networks, he says. Precisely how many of these charge-backs is too many is one of the few business subjects that Mr. ********* deems off the record, but suffice it to say he tracks that figure carefully and dials down the animus if he’s nearing his limit. Until the next month arrives, when he dials it back up again.

Has this retailer’s recent notoriety reduced his Google rankings? Evidently not. A search today on “lafont designer eyeglasses” reveals the following rankings:

Google search on 'lafont designer eyeglasses'

 

The listing for the master of dysfunctional customer relations is third in organic search results.

Building a business by enraging your customers is exhausting work, Segal learned from his interview with the retailer:

Mr. ********* typically works from about 10 a.m. until 5 the next morning, spending much of that time feuding with unhappy customers. He describes this grueling regimen of confrontation with a heaviness that is enough to make you want to give him a hug.

“I’m sure this is taking a toll on my health,” he complains. “I probably won’t live as long as you.”

One can only hope.

— AB, 27 Nov. 2010

Omar ibn Said: African ‘Prince’ Who Was Enslaved in North Carolina

Omar ibn SaidAn interesting article appeared today in the Raleigh News & Observer, reminding me of the story of Omar ibn Said (ca. 1770-1863), a Muslim teacher and trader who was sold into slavery in Africa and sent to America in 1806 or 1807 — see “Slave and scholar led exceptional life in N.C.

Although often called a “prince,” it would be more accurate to say that Said was from a prominent family of Futa Toro, which is now part of Senegal. The Wikipedia article on Said says he was captured in a military conflict before being sent to America. A bio from UNC says he was convicted of an unspecified crime.

Said eventually wound up with the wealthy Owen family of Fayetteville, N.C. The family evidently gave him few work assignments, allowing Said to live an easier life and pursue scholarly efforts.

A historian at the N.C. Office of Archives and History told the News & Observer that Said “was likely the most educated slave in North Carolina and one of the best documented practicing Muslim slaves in America.”

Here is an excerpt from an autobiography by Said, which appears to have been written in 1831:

I reside in this our country by reason of great necessity. Wicked men took me by violence and sold me to the Christians. We sailed a month and a half on the great sea to the place called Charleston in the Christian land. I fell into the hands of a small, weak and wicked man, who feared not God at all nor did he read (the gospel) at all nor pray.

I was afraid to remain with a man so depraved and who committed so many crimes and I ran away. After a month our Lord God brought me forward to the hand of a good man, who fears God, and loves to do good, and whose name is Jim Owen and whose brother is called Col. John Owen. These are two excellent men. I am residing in Bladen County.

I continue in the hand of Jim Owen who never beats me, nor scolds me. I neither go hungry nor naked, and I have no hard work to do. I am not able to do hard work for I am a small man and feeble. During the last twenty years I have known no want in the hand of Jim Owen.

The News & Observer article says that on Friday Nov. 5, the state of North Carolina will inaugurate a roadside historical marker in Fayetteville, in front of a mosque name after Omar ibn Said.

AB — 31 Oct. 2010