When Green Gets Silly — Solar Bikinis and Eco-Bottles

Solar bikiniA long time ago, I stopped telling people that I write about “green” issues (now I say “environmental”), because of just the sort of silliness David Sims highlights in today’s article at ThomasNet Green & Clean, “Green Products We Don’t Need — Solar Bikinis? Eco-Plastic Bottles?

Sims writes,

Somehow we don’t think surveying a garbage dump’s worth of Poland Spring plastic water bottles with 30 percent less plastic and paper warms the hearts of diehard greenies. It’s a bit like marketing Big Macs to vegetarians by saying they’re now 30 percent soybean and only 70 percent meat.

AB — 1 July 2011

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