Classic e-Book on Internet Marketing – Now Available in Free Archive

Some readers might recall that in 1995 I released one of the first e-books published and sold online, The Smart (aka Small) Business Guide to Internet Marketing. Publishing this e-book was a great adventure and was a good experiment in online marketing itself — I didn’t get rich from it, but it did pay the groceries for the Bredenberg family for a few years.

So if you’re interested in finding out what the state-of-the-art thinking was about online marketing in the mid-1990s, the whole thing is now archived on my Optimization Marketing site at: The Smart Business Guide to Internet Marketing.

AB — 25 May 2010

Kodak’s Evocative ‘Turn Around’ Ad From the 1960s

I was happy to find a YouTube version of this Kodak ad from about 1963. I’m not sure why a 12-year-old would understand how it feels to watch your children grow up, but I remember I used to cry watching this ad.

I would have to say this is good advertising — makes a strong emotional connection with the viewer and an excellent tie-in to the product. Until today, I hadn’t seen this ad for over 40 years, but I still remembered that it was for Kodak.

Interestingly, the ad is two minutes long. I understand that the song “Turn Around” is by songwriter Malvina Reynolds.

AB — 7 April 2010