So, are cell phones really destroying the bees?

That’s what you might think from reading a recent headline, says David Sims, writing for ThomasNet Green & Clean — see “Are Cell Phones Killing Off Bees?

Sims was alerted to an article with the headline, “It’s Official – Cell Phones are Killing Bees.” Sounds pretty definitive, right? Sound science must have finally proven it, right?

Not so much. Drilling down into the sources, Sims finds that,

Favre himself [the researcher] concluded the study did not show that mobile phones were deadly for bees. The most he’d commit himself to was a hypothesis that electromagnetic fields “might be contributing to the disappearance of bee colonies.”

So, whither the bold headline ‘It’s Official’? I think the answer is that science journalism, like most journalism today, has to grab eyeballs, so journalists are motivated to write sensational headlines to attract readership. As a result, all kinds of nonsensical assertions are promoted as “fact” and “proven” when such is far from the truth — see “How the Media ‘Inform’ People What Science Has ‘Proven.’

Unfortunately, many readers don’t get past the headlines.

AB — 19 June 2011

Advertisements

Living Buildings: Approaching Net-Zero Environmental Impact

Oregon Sustainability CenterOver at ThomasNet Green & Clean this week, I wrote about the Living Building Challenge — an emerging standard that goes beyond LEED, awarding “Living” certification to buildings demonstrating that they have met 20 ultra-green “Imperatives.” See “Living Buildings: Like LEED on Whole-Grain Natural Steroids.”

In the article, I highlight two Living Buildings now under development in the Northwest U.S. — one of them, the Oregon Sustainability Center, is shown here.

Here’s one tidbit about the Living Building standards — the Imperatives set very strict standards about how far building materials and even services can be transported to a project site. The standards specify that consultants can’t come from farther away than 2,500 kilometers!

AB — 13 June 2011